With over 20 years of experience across the UAE, UK, US, and Middle East, Shereen is a grounded strategist and growth-focused brand builder who transforms bold ideas into brand and CX strategies that deliver measurable results.

As the Marketing Director for the Egyptian incumbant she has quadrupled sales in one year through targeted campaigns, launching the first IPTV and OTT bundles in the market, increased lead generation by 20–25% (Inchora, UK) and successfully developed business opportunities for more than 60 European SMEs to penetrate the US market in one year (Affinity Consultants).

As the founder of eBound Consultants, she combines deep marketing, CX, and digital transformation expertise to help businesses grow with purpose and precision.

She regularly mentors founders and delivers workshops with leading platforms like Innovation Lab, OmanTel, Mohammed Bin Rashid Foundation, Sheraa, and SME Abu Dhabi, empowering startups to scale with clarity and confidence.

Shereen holds a Master’s in Management from the University of Maryland, along with certifications in Brand Management (UCL), Customer Experience (CX Academy, Dublin), and Launching Startups (Stanford University).